WHY NOW
Attention capture has been the primary mechanism in which advertising and marketing have utlized for the internet age. This project's goal is to validate that this strategic approach is a less valueble approach by multiple metrics.
People value their time, attention, and privacy. By designing systems that treat these as a foundational priciples for both strategic and design approaches to the distibution of ideas, contnet, and marketing. Value becomes inherent to each experience rather than exploited.
These State-of-the-Art technologies are not just provoing to be viable, but are to be become deeply intergrated as utilities. This create a signifigantly more fesable and fertile landscape in which to building and create participation systems that are additive in value at every touch point of a product, service, and experience.
